The next time your client insists on pop-up windows and sneaky
manouvers to get their customers to “stay” on their website remind them,

In
the days before Google, search engines like Excite, Hotbot, and
Altavista larded themselves up with content in a desperate effort to
delay users beyond the two pages of a search activity – search box and
results. The goal was “stickiness,” discouraging people from leaving
your domain. When Google launched, one reason it shocked the Web
community was its focus on getting you to where you actually wanted to
go. How could there be a successful business model in actively sending
people away from your site?

Seven years and a $75 billion market capitalization later, that
question has obviously been answered. The other search engines
attempted to control your behavior. Google recognized that users
maintain control, and to win they had to become users’ preferred
choice. – How I Learned To Stop Worrying and Relinquish Control by Peter Merholz

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